Integrated Marketing

Integrated Marketing, often referred to as Integrated Marketing Communications (IMC) is a more of a philosophy, a way of conducting your marketing & communications than it is a product. In simple terms it is “ensuring that all contacts with your clients contain, in some way, the branded message of your company”. Sounds straight forward and for many it may seem common sense but it is staggering to see most companies pay surprisingly little attention to this in day to day practice. Branding is usually evident in major advertising campaigns and promotional events but more often than not absent in the balance of corporate communications.
Integrated also means that there is a relationship and a connection between all aspects of your marketing & communications no matter what form it takes, including:

  • Unique Selling Proposition
  • Brand Identity
  • Spaced Repetition
  • Word of Mouth
  • Top of the Mind Awareness